Electronic Arts said this morning it will launch its Facebook game, The Sims Social, onTencent, China's leading social network. The game, which will have the Chinese name of Mo Ni Shi Guang, will be released soon.
By Kathleen De Vere From Inside Social Games
Electronic Arts is bringing the Sims Social to China on Tencent's QZone network. The Sims Social, which allows players to simulate real life, launched on Facebook in August, and continues to be one of the top 10 games on the platform. The game will potentially reach millions of new players who do not have access to Facebook.
The Sims Social is EA's largest social game on Facebook, with 20.9 million monthly active users and 3.7 million daily active users, but the game has been shedding users after hitting its peak of 66.5 million MAU in October. Since Jan. 1 alone, the title has lost 4.9 million MAU according to our traffic tracking service AppData.
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Electronic Arts said this morning it will launch its Facebook game, The Sims Social, onTencent, China's leading social network. The game, which will have the Chinese name of Mo Ni Shi Guang, will be released soon.
By Kathleen De Vere From Inside Social Games
Electronic Arts is bringing the Sims Social to China on Tencent's QZone network. The Sims Social, which allows players to simulate real life, launched on Facebook in August, and continues to be one of the top 10 games on the platform. The game will potentially reach millions of new players who do not have access to Facebook.
The Sims Social is EA's largest social game on Facebook, with 20.9 million monthly active users and 3.7 million daily active users, but the game has been shedding users after hitting its peak of 66.5 million MAU in October. Since Jan. 1 alone, the title has lost 4.9 million MAU according to our traffic tracking service AppData.
More info: http://www.bbgsite.com/socialgames/content/2012-02-13/ea-will-bring-the-sims-social-to-tecent.shtml